Bride Control Privacy Policy - Your Privacy Rights

At Bride Control, we care about privacy and the protection of your information. We are transparent about our privacy practices, including how we treat your personal information. This privacy policy (“Policy”) applies to, ("Website") and Bride Control’s pages and other content on various social media platforms. This Policy describes how Bride Control collects, stores and uses the personal information you provide through the Website. We created this Policy to explain the types of information we collect through the Website, how we will use, disclose and protect this information once it is collected, and how you may be able to opt-out of some of our uses and disclosures of your information. By visiting this Website, you agree to the terms of this Policy as they may be amended from time to time. You can read Bride Control’s full Privacy Policy below. We may share your Personal Information with third parties for their marketing purposes. You may elect for us not to do so by editing your preferences in your account profile at and go to your settings. Alternatively, you can email us at (please include your name, mailing address, and email address in order for us to remove you).

Opting in or out

You may have the right to opt in to or opt out of certain of our uses and disclosures of your Personal Information (as defined below). For example, when you are asked to provide Personal Information on this Website, you may have the opportunity to elect to, or not to, receive promotional messages from us by e-mail or Text Messaging (as defined below). You may unsubscribe from our promotional emails by editing your preferences in your account profile on the Website, or by clicking on the opt-out link within the e-mail you receive. To opt out of our Text Messaging, please follow the instructions provided in connection with the particular Text Messaging campaign. Please understand that it may take us some time to process any opt out requests and that even if you opt out of receiving promotional correspondence from us, we may still contact you in connection with your relationship, activities, transactions and communications with us. You may also tell us that you do not want us to share your Personal Information with third parties for their marketing purposes. To opt out, edit your preferences in your profile, or email us at (please include your name, mailing address, and email address with a message to opt out).

What personal information is collected on this Website?

While you may be able to visit and view content on the Website without providing any Personal Information, we may collect Personal Information on or through the Website in various circumstances. "Personal Information" is information that can be used to identify you or contact you as an individual, as well as information attributed with such information. Personal Information may include, for example: your name; age or date of birth; postal address; e-mail address; telephone number; wireless device address; text message address; screen name or username; photographs you may provide to the Website; gender; geolocation information; payment card and other payment information; event dates and related information; information about your family; and interests, hobbies and demographic information. We collect Personal Information via the Website in a variety of circumstances, such as when you conduct a transaction on our Website; create an account on our Website; edit your online profile; sign up for our newsletters; sign up for certain services; make online purchases; enter competitions and contests; complete surveys; contribute to a chat room, bulletin board, message board, blog; or submit a comment or question to us by using a "contact us" or similar feature on the Website.

Your Location

We may also automatically receive your location or other information when you use our services or services linked to our Website (including calendars, our mobile apps, or when you submit a photo or other materials that contain geographic information in its metadata). We may use various technologies to determine location, such as location services of your operating system or browser and sensor data from your computer or device that may, for example, provide information on nearby Wi-Fi access points and cell towers. On some of our Websites, you may not be able to participate in certain activities or access certain content unless you provide us with the requested Personal Information. A sharing tool, guest list manager or similar feature on the Website or in our e-mails and other communications allows you to send information about our Websites, services or offerings to another person. You may be able to provide us with information about other people involved in your event, such as your significant other, wedding party or guests (including by permitting such feature to access contacts on your mobile device, or uploading a document containing contact information). When you use these services, we will typically ask you for the name or other information (e.g., email address) of the other person. This information will be treated in accordance with this Policy. With such features, we may automatically send an email, text message (as further described in this Policy) or other communication inviting your "friend" or guest (i.e., the third party whose information you submit using such feature) to visit the Website, read the content or view the content or wedding vendor, and your friend may elect to receive a reminder email, text message (as further described in this Policy) or other communication in advance of your wedding or other event and may contact us at to request that we remove this information from our database (and in some cases, may be able to opt out of receiving future promotional communications from us). We may store this information for purposes of sending this communication, providing you with services, tailoring ads displayed on the Website and elsewhere to the friend’s interests and history with us and tracking the success of such features.

Website Usage Information

As is the case with many Websites, our servers may automatically collect your IP address when you visit the Website, and we may associate that with your domain name or that of your Internet access provider. We may also capture certain "clickstream data" pertaining to your usage of and navigation around the Website. Clickstream data includes, for example, information about your computer or device, web browser and operating system and their settings, the referring page that linked you to the Website, the pages or ads you see or click on during your visit and when and for how long you do so, items you download, the next website you visit when you leave our website and any search terms you have entered on the website or a referral website. All of this information may be used for a variety of purposes, including, for example, to obtain aggregated demographic or statistical information. In addition, we may deploy various tracking technologies on, or third-party software or services that may operate in the background of, the Website to collect additional information about your Website visits for security or other operational reasons. These technologies, software or services may be collected by third-party technology providers and used in accordance with the applicable third-party’s privacy policy (including, without limitation, the Google Privacy Policy), or may enable us to, for example, to assign a unique number to you, collect information about your usage of our Website, administer the Website and our systems, or relate such Website usage information to other information about you, including your Personal Information.

Examples of the types of tracking technologies deployed on the Website include the following:

  • "Cookies" are small data files stored on your computer or device at the request of a website. In addition to the general purposes listed above, cookies may enable us to recognize you as the same user who was at our Website in the past, and relate your use of the Website to other information about you, such as other Website usage information and Personal Information. Cookies may also be used to enhance your experience on the Website (for example, by storing your username) and/or to collect general usage and aggregated statistical information. Most browsers can be set to detect cookies and give you an opportunity to reject them, but refusing cookies may, in some cases, limit your use of the Website or its features.
  • "Local shared objects, such as "Flash cookies," may be stored on your computer or device using a media player or other software installed on your computer or device. Local shared objects operate much like cookies, but cannot be managed in the same way. Depending on how local shared objects are enabled on your computer or device, you may be able to manage them using software settings
  • A "pixel tag" (also known as a "clear GIF" or "web beacon") is a tiny image – typically just one-pixel – that can be placed on a Web page or in our electronic communications to you in order to help us measure the effectiveness of our content by, for example, counting the number of individuals who visit us online or verifying whether you’ve opened one of our emails or seen one of our Web pages.
  • "HTML5" (the language some websites, such as mobile websites, are coded in) may be used to store information on your computer or device about your Website usage activities and to help determine how our Website is being used by our visitors, how it can be improved and to customize it for our users.

The above tracking technologies may be deployed by us or our service providers on our behalf. For example, we currently use, and/or in the future may use certain third-party service providers to collect website usage information and track traffic to, from and around the websites.
By using our Website, you agree to our use of these tracking technologies.

Do Not Track Disclosures

Some web browsers may transmit "do-not-track" signals to the websites with which the user communicates. Because of differences in how web browsers incorporate and activate this feature, it is not always clear whether users intend for these signals to be transmitted, or whether they even are aware of them. Because there currently is no industry standard concerning what, if anything, websites should do when they receive such signals; we currently do not change our tracking practices in response to "do-not-track" (DNT) settings in your web browser. If and when a final standard is established and accepted, we will reassess.
Our third-party partners, such as ad networks, web analytics companies and social media and networking platforms, collect information about your online activities over time and across our Website. These third parties may not change their tracking practices in response to DNT settings in your web browser and we do not obligate these parties to honour DNT settings.

How we may use your information

We (or one of our service providers, on our behalf) may use your information (including your Personal Information and Website usage information) for a variety of purposes, such as the following:

  • processing and fulfilling your requests and transactions
  • administering the Website, the Website’s features and services, and your account with us (e.g., when you request a quote for any service you may need or when you sign up as a vendor)
  • enabling users to use the Website and the Website’s features and services
  • responding to your requests, questions and concerns
  • developing new features and offerings on the Website
  • research, analytics and development of the Website and other products and services
  • sending you marketing and other communications, including information about products, services and events, of ours and of others, that we think might interest you. You may opt out of receiving such notices from us by following the instructions in the “Opt In and Opt Out” section above.
  • protecting our rights and property
  • customizing the Website to your interests and history with us
  • tailoring ads displayed to you on our Website and elsewhere to your interests and history with us
  • other purposes described at the time you choose to provide Personal Information to us

To perform the above functions, we may match information collected from you through different means or at different times, including both Personal Information and Website usage information, and use such information along with information obtained from other sources (including third parties) such as demographic information and updated contact information. We or our service providers may also use your information to assess the level of interest in, and use of, the Website, our e-mails and our other messaging campaigns both on an individual basis and in the aggregate.

How we may share Personal Information and Website usage information with others

We may share the information we collect on the Website. In addition to the kinds of information sharing you might expect, such as sharing with our subsidiaries, affiliates and third-party providers who need your information in order to provide services to us or on our behalf, we may share your information:

  • with our affiliates and other third parties (e.g., pre-screened organizations that have offerings we think may interest you, retailers and other third-party partners) for their marketing and other purposes (including, without limitation, providing product samples), unless you tell us not to by following the instructions in the “Opt-in and Opt-out” section above;
  • including limited personal information, such as your first name, first initial of your last name, wedding location and theme and colour preferences, with our affiliates and other third parties (e.g., pre-screened organizations that have offerings we think may interest you, registry program participants, retailers, and other third-party partners or program participants) for their marketing and other purposes;
  • with our co-sponsor(s) if we obtain your information in connection with a contest, competition, offering or other promotional activity that is jointly offered by us and any third parties, unless you tell us not to by following the instructions in the “Opt-in and Opt-out” section above;
  • when we believe in good faith that disclosure is necessary to protect our rights or property, protect your safety or the safety of others, investigate fraud or respond to a government, judicial or other legal request, or to comply with the law;
  • in connection with a corporate change or dissolution, including for example a merger, acquisition, reorganization, consolidation, bankruptcy, liquidation, sale of assets or wind-down of a business.

If you communicate with a vendor you connect with through the Website, including via our chat, inbox or other similar communication or messaging features or services (including through our "request a quote" feature), we may share personally identifiable information about you and your event (such as your name, email address, location and wedding details), as well as the contents of your message, so that the vendor may contact you with customized offers and messages and use your information pursuant to such vendor’s privacy policy, user agreement or other policies in place governing such vendor’s use of your information. For security purposes, please do not include any password, identification number, payment card or other sensitive information via this service. We reserve the right to monitor messaging between you and our vendors for security purposes.

In addition, we may share non-personally identifiable Website usage information (including aggregate data) with others, for their use, in a form that does not include your name or contact information.

If you participate in certain public or community areas of our Website (such as a chat room, forum, message board, blog) or create a public profile, the information you voluntarily disclose will be accessible to other Website members and, in some cases, the general public. You should be cautious about the information you submit to these areas. On some of our Websites, you may choose to make your online registries available to guests and friends via a password. If you do not elect this option, then anyone visiting the Website will be able to search for and view your registry by using your first and/or last name and other information regarding your event. Our message boards, blogs or other areas on the Websites are or may be managed by a third party that may require you to register to post a comment. If they do, we do not have access or control of the information posted to such Website areas. You will need to contact or log in to the third party’s application if you want the personal information that was posted to the comments section removed.

Your Privacy Rights in South Africa

In South Africa the right to privacy is protected by both our Common law and the Constitution (Bill of Rights section 2). Section 14 of the South African Constitution, which protects the right to privacy, reads as follows:

Everyone has the right to privacy, which includes the right not to have:

(a) Their person or home searched;

(b) Their property searched;

(c) Their possessions seized; or

(d) The privacy of their communications infringed.

Section 14 (a), (b) and (c) protects an individual from unlawful searches and seizures, whilst section 14(d) encompasses a broader protection of privacy, similar to the common law action iniuriarum of South African law. The entrenchment of fundamental rights (also the right to privacy) strengthens protection and gives a higher status in the sense that they are applicable to all law, and are binding on the executive, the judiciary and the state organs as well as on natural and juristic persons. There is no South African legislation dealing specifically with the protection of the right to privacy. It is therefore important to evaluate the right to privacy in the light of both the common law and the Constitution.

Social Networking

We maintain a presence on several social networking and blogging platforms, such as Facebook, Instagram, Twitter, Snapchat, WordPress, Pinterest and Linkedin. We may incorporate some third-party social networking features onto our Website or utilize third-party provided platforms to publish or manage the Website or portions thereof. Through these platforms and features, we receive some Personal Information and some Website usage information about you, and this Privacy Policy applies to that information as well. In addition, some providers of third-party social networking or blogging platforms we utilize (such as Facebook, Instagram, Twitter, Snapchat, WordPress, Pinterest and Google) have their own privacy policies which explain how the third parties that provide them may collect, use and protect your information (e.g., if you establish an account with such platform providers directly).

Mobile Apps

We may make available mobile applications (or "apps") that you are able to download and use from your mobile device in the future. Depending on the nature and functionality of the app, we may collect Personal Information and non-personally identifiable usage information through the app, including from your contacts, camera, photo gallery and calendar on your mobile device to which you grant us access. The app also may collect information about your mobile device, such as your device’s unique device ID (UDID), the IP address of your mobile device, device type, operating system and connection information (e.g., Wi-Fi, LTE, 4G, 3G). If you opt-in, some of our apps may collect your device’s precise real-time location, and in such cases, you may be able to opt out from further allowing us to have access to such location data by managing your location preferences in the app and/or on your device. This Policy may be supplemented from time to time with additional terms applicable to individual apps, or individual apps may be subject to separate privacy policies of which we will notify you by posting them on such apps.

Third-Party Ad Servers and Networks

We may use third-party advertising companies to serve ads when you visit the Website or elsewhere online. These companies may use information about your visits to this Website and other websites in order to provide advertisements about goods and services of interest to you. These advertisements may appear on this Website and on other websites. These companies may employ cookies, clear GIFs and other tracking technologies to cause relevant ads to be displayed to you.

Wireless Addresses

If the e-mail address you provide to us is a wireless e-mail address, you agree to receive messages from us at such address, subject to your opt-out rights as described in the “Opt In and Opt Out” section above. You may change your e-mail preferences at any time, but your wireless carrier’s standard rates will apply as long as you are receiving messages at a wireless e-mail address. If you give us a wireless e-mail address, you represent that you are the owner or authorized user of the device on which messages will be received and that you are authorized to approve the applicable charges.

Text Message Service and Other Communication

We may seek to send messages to you on your wireless device via short message service ("Text Messaging"). By joining a text message program, you give us your prior express written consent to receive Text Messaging, including promotional messages, from us to the mobile device associated with that number using automated technology, automatic dialing-announcing devices and/or prerecorded messages, unless and until you elect not to receive such messages by following the opt-out instructions provided in connection with the particular campaign. You are not required to agree to this in order to purchase goods or services from us. Message and data rates may apply. You represent that you are the owner or authorized user of the device you use to sign up for Text Messaging, and that you are authorized to approve the applicable charges. You may not consent on behalf of someone else. You must be 18 years of age or older and reside in South Africa to use our Text Messaging. You must first register and provide all required Personal Information, such as your name, text address, wireless carrier, and billing information (if fees are applicable to the Text Messaging), which may be either your payment card information or mobile service carrier information. We may obtain the date, time and content of your messages in the course of your use of Text Messaging. We may also access the content of your account and/or wireless account with your carrier for the purpose of identifying and resolving technical problems and/or service-related complaints. We will use the information we obtain in connection with Text Messaging in accordance with this Policy. You may opt out of any recurring or subscription Text Messaging at any time by texting “STOP” in response to any such text messages or by following the instructions provided in connection with the particular campaign, but your wireless carrier’s standard rates will apply to any messages you receive. Your opt-out will be effective once we send you a text confirmation of your opt-out. You will then be placed on our "do-not-contact" list for marketing purposes. (We may still contact you about your transactions with us.) Mobile access is required for Text Messaging, and text messages are not available on some carriers and devices. If fees are charged to your wireless account invoice, we may provide information to your carrier about them. Your wireless carrier and other service providers may also collect data about your wireless device usage, and their practices are governed by their own policies.

Your Access Rights

You may be able to review, update or modify certain of the Personal Information that is stored in a user account set up with us on the Website (if you have one with us on the Website) by logging in to the "My Profile" or similar area of the Website or by contacting us using the "Contact Us" information below. We may ask you to verify your identity and to provide other details before we are able to provide you with any information, correct any inaccuracies, or delete any information. Your right to delete your information is subject to our records retention policies.


We use various efforts intended to safeguard the security and integrity of Personal Information collected on this Website. Payment card information is processed by third-party payment processors pursuant to their applicable privacy policies. Despite these measures, however, we cannot and do not guarantee that information will be absolutely safe from interception or intrusion during transmission or while stored on our system, or otherwise. If you correspond with us by e-mail, text message or using Web forms like a "contact us" feature on our Website, you should be aware that your transmission might not be secure from access by unauthorized parties. We have no liability for disclosure of your information due to errors or unauthorized acts of third parties during or after transmission. If you create an account on our Website, you are responsible for maintaining the confidentiality of your account password and for any activity that occurs under your account. Please notify us of any unauthorized use of your password or account. If we believe that the security of your Personal Information in our care may have been compromised, we may seek to notify you. If we have your e-mail address, we may notify you by e-mail to the most recent e-mail address you have provided us in your account profile. Please keep your e-mail address in your account up to date. You can change that e-mail address anytime in your account profile. If you receive a notice from us, you can print it to retain a copy of it. To receive these notices, you must check your e-mail account using your computer or mobile device and email application software. You consent to our use of e-mail as a means of such notification.

Links to other Websites

The Website may contain links, banners, widgets or advertisements (e.g., a "Share It!" button) that lead to other websites not subject to this Privacy Policy. Thus, the posted policies of these other websites will govern the collection and use of your information thereon, and we encourage you to read each such privacy statement to learn about how your information may be treated by others. Additionally, on some of our websites, you may be able to register with or purchase directly from third-party retailers, and these other companies’ information practices are governed by their privacy policies.

Children under the Age of 13

The Website is not intended for children under 16 years of age. We do not knowingly collect or store any personally identifiable information from children under the age of 16. If you are under 16, please do not register on the Website, make purchases through the Website or send any information about yourself to us, including your name, address, telephone number or email address. If you believe that we might have any information from a child under the age of 16, please contact us at

Changes to this Policy

We may change this Policy from time to time. When we do, we will let you know by posting the changed Policy on this page with a new "Last Updated" date. In some cases (for example, if we make certain material changes), we may inform you by additional means, such as by sending you an e-mail. In some cases, we may obtain your consent to the changes.

Contact Us

If you have any questions or comments regarding our privacy practices, you should first contact us by emailing and writing "Privacy Policy" in the subject line.

Last Update

Last Updated: 30 April 2018.